Why we exist
Most agencies sell activity. We sell outcomes.
Reports full of impressions and reach feel productive, but they rarely answer the only question that matters to a founder or CMO: did this make us money? We built NorthStar to close that gap for good.
Every engagement starts with a number — a revenue target, a cost-per-acquisition ceiling, a payback window — and every channel we run is judged against it. When something works we scale it. When it doesn't, we say so fast and move the budget. No precious attachment to a campaign that isn't paying its way.
That discipline is why more than nine in ten of our clients are still with us a year later, and why over 70% of our growth comes from their referrals rather than ad spend of our own.
Read our full story →The difference
We're not the cheapest agency in Kyiv, and we don't try to be. What we offer instead is senior expertise, full transparency and an obsessive focus on the numbers that decide whether your marketing is an investment or an expense.
Every decision starts with a revenue or cost-per-acquisition target, not a creative brief alone. Creativity serves the number — never the other way round.
We connect awareness, consideration and conversion so no part of your pipeline quietly leaks budget. One team owns the whole journey, not a single slice of it.
You own your ad accounts and dashboards outright. We send weekly updates, welcome the hard questions and never hide a bad week inside a pretty slide.
Fluent in local search behaviour, platform nuance and the cultural context that actually drives clicks and conversions in this region — plus the EU markets next door.
The strategist who pitches your plan is the one who runs it. No bait-and-switch, no hand-offs to junior account managers learning on your budget.
Clean GA4, server-side events and clear attribution mean every number we report reflects real business impact — not a platform's self-serving estimate.
What we do
Every service is connected to a measurable business outcome: traffic, qualified leads, revenue. We run them as one integrated system, so your search, social and email all pull in the same direction instead of competing for credit.
Technical audits, keyword strategy and authoritative content that move your site to page one and keep it there as competitors come and go.
Data-driven Google, Meta and programmatic campaigns that reach buyers at every stage of the funnel and turn budget into traceable revenue.
We manage your brand on Instagram, Facebook, LinkedIn and TikTok — building community, trust and consistent engagement that compounds.
From brand messaging architecture to blogs, video scripts and landing-page copy — content engineered to rank, resonate and convert.
Segmented flows, newsletters and triggered sequences that nurture leads and bring customers back — running profitably on autopilot.
GA4 setup, event tracking, heatmaps and A/B tests that reveal exactly where you lose visitors — and a clear plan to win them back.
Industries
Nine years in, we've built deep, tested playbooks for the verticals below. We still take on any business where the maths of paid and organic growth makes sense — but in these sectors we start three steps ahead.
Shopping campaigns, feed optimisation and CRO for stores doing anywhere from ₴500K to ₴50M a year. We obsess over ROAS, AOV and contribution margin.
Demand generation, trial-to-paid funnels and content engines that lower CAC and feed a predictable pipeline for product-led and sales-led teams alike.
Long sales cycles, considered purchases. We build authority through SEO and content, then capture intent with precise, accountable paid search.
Lead-generation systems for developers and agencies — qualified enquiries at a known cost per lead, with full visibility into source and quality.
Compliant, trust-led marketing for clinics and wellness brands. We balance careful messaging with the performance discipline the category usually lacks.
Direct-booking growth for hotels, restaurants and travel brands — reducing dependence on aggregators and rebuilding margin one channel at a time.
How we work
No black boxes and no month-three surprises. From the first audit you'll always know what we're doing, why we're doing it, and exactly what it's returning. Here is the rhythm every engagement follows.
We audit your current channels, analyse competitors and map your customer journey end to end to find the gaps that are worth the budget to close.
We design a channel mix and budget allocation tied to your specific revenue targets — built from your numbers, not a generic best-practice template.
Our specialists launch campaigns, publish content and build automations at speed, with senior quality control built into every step before anything ships.
Weekly data reviews and structured monthly reporting keep every channel improving. We iterate relentlessly until your KPIs are consistently beaten.
Proof, not promises
We let the numbers do the talking. Below are recent engagements with anonymised client details and verified performance data — the kind of results we're hired to repeat.
Accredited & certified
Our partner statuses aren't badges for the website — they mean direct platform support, early access to betas, and a team whose certifications are kept current every single year.
Client voices
The numbers matter most, but the relationships are what keep clients with us for years. Here's what a few of them say about working with the NorthStar team.
NorthStar rebuilt our Google Ads from scratch and cut our cost per lead by 42% in three months. The reporting is clear and they always know exactly what's happening in the account.
We'd worked with two agencies before and always felt kept in the dark. NorthStar gave us full access on day one and treated our budget like it was their own money. Refreshing.
Organic traffic up three-fold, a content engine that finally runs itself, and a quarterly review I actually look forward to. They earned the retainer many times over.
Engagements
Three levels to match where your business is today. Every plan includes a dedicated strategist, a monthly KPI review and full ownership of your accounts, data and creative. Move up a tier whenever the results justify it.
Starter
From ₴50,000/month
Best for SMEs entering digital channels
Growth
From ₴110,000/month
Best for scaling brands with multi-channel presence
Enterprise
Customquote
Best for large brands and international expansion
The people
Each client has a dedicated strategist supported by senior channel leads. No junior account managers, no revolving door — the person who presents the strategy is the person who executes it, week in and week out.
Co-Founder & CEO
9 years in performance marketing; former head of digital at a FMCG group. Architects growth strategy for key accounts.
Co-Founder & Head of Strategy
Google-certified strategist. Leads client onboarding, funnel design and quarterly growth reviews.
Head of SEO
Technical SEO specialist with 7 years' experience. Led 30+ site migrations and manages a team of six specialists.
Head of Paid Media
Google Ads and Meta Blueprint certified. Manages over ₴2M in monthly ad spend across e-commerce and B2B accounts.
From the team
We publish what we learn running real budgets — no recycled listicles. A few recent pieces from the strategists and channel leads who do the work.
A high ROAS goal feels safe, but it often starves your best campaigns of volume. Here's how we set targets against contribution margin instead.
Read more →Site migrations sink rankings when teams skip the boring parts. This is the exact pre-flight list we've refined over 30+ migrations.
Read more →As browser signals erode, server-side events are how you keep attribution honest. A plain-English guide for marketing leaders.
Read more →
Who we are
Founded in 2017 by marketers who believed every budget deserves accountability, Measured North has grown into a 26-person agency trusted by e-commerce brands, SaaS companies and B2B service firms across Ukraine and Central Europe.
We don't do vanity campaigns. We architect full-funnel marketing systems that generate real pipeline — and we prove it with transparent reporting every single month, in language your finance team can follow.
Our Kyiv office on Sportyvna Square remains our strategic heart, and more than 70% of our growth has come from client referrals rather than our own advertising.
Our story & valuesBefore you start
Still weighing us up? These are the questions that come up most often in a first call. If yours isn't here, just ask — we'd rather over-explain than oversell.
Our retainer services start from a monthly budget of ₴50,000 for managed channels. Project-based work such as audits and strategy sprints has a fixed scope. We are transparent about whether your budget can produce meaningful results before we take you on.
Yes. We serve clients across Central and Eastern Europe and English-speaking markets. Our team is bilingual, all reporting is available in English, and we are experienced in international paid media and multilingual SEO.
Paid media campaigns typically show measurable improvement within the first four to six weeks as we optimise. SEO is a longer game — meaningful organic traffic gains usually appear at three to six months, with compounding results thereafter.
You do, always. We work inside your Google, Meta and other accounts so there is no lock-in. All content and creative produced during the engagement is yours on delivery.
Both. We run one-off audits, strategy workshops and launch sprints, as well as ongoing monthly retainers. Many clients start with a project to validate our approach and move to a retainer once they see results.
We set agreed KPIs at the start of every engagement — ROAS, CPL, organic traffic, conversion rate. You get access to a live dashboard and a structured monthly report with context, not just numbers. We schedule a call each month to review and plan next steps.
Book a free 60-minute audit and walk away with a prioritised action list — whether we end up working together or not. No pitch deck, no pressure, just a clear view of where your next growth is hiding.