About us
Built in Kyiv. Built for performance.
We are a digital marketing agency that measures itself by revenue generated for clients, not by awards collected for ourselves.
Our story
How a small team with high standards became Kyiv's go-to performance agency
Measured North was founded in Kyiv in 2017 by Maksym Kovalenko and Iryna Shevchuk, two digital strategists who had grown frustrated watching companies pour budget into campaigns that looked impressive in decks but produced little in results. They decided to build something different: a shop where every decision was anchored to a number, every client knew exactly where their money was going, and every team member was expected to think like an owner.
In the first two years, working from a shared office on Velyka Zhytomyrska, the team of five took on e-commerce and SaaS clients that larger agencies had deemed too small to care about. Word spread. By 2020 the agency had grown to 14 people and was managing paid media budgets exceeding ₴2 million per month. Despite the turbulence of the following years, NorthStar doubled down on its core — hiring specialists, not generalists, and refusing to take on more clients than it could serve with genuine attention.
Today we are a team of 26, working with brands across Ukraine, Poland, Germany and the UK. Our Kyiv office on Sportyvna Square remains our creative and strategic heart, and we are proud that more than 70% of our growth has come from client referrals.
Our journey
Nine years of building something that lasts
From two founders sharing a desk in Podil to a 26-person agency trusted by brands across four countries — this is how we got here.
Founded in Kyiv
Maksym and Iryna launch Measured North with five clients and a commitment to full-account transparency. First month revenue: ₴120,000.
First Google Premier Partner badge
Team grows to 10. Earned Google Premier Partner status — one of 14 agencies in Ukraine at the time. Launched our SEO practice with a dedicated technical lead.
SEO & content practice launched
Added a 4-person content team. Closed our first international retainer with a Polish e-commerce brand. Monthly managed ad spend crosses ₴1M for the first time.
Pandemic pivot — remote-first model
Transitioned to a hybrid remote model six months before it was mandatory. Grew to 14 people. Won IAB Ukraine Agency of the Year nomination. Managed ₴2M+ in monthly ad spend.
Resilience through adversity
Maintained 100% team retention through a period of national crisis. Relocated some team members and established a backup operations hub. Client count held steady — a testament to the relationships we had built.
International expansion
Opened a client-facing commercial presence in Warsaw. Signed first UK-based retainer. Headcount reaches 22; launched in-house CRO and analytics practice led by a senior data analyst from a Kyiv fintech.
AI-augmented workflow integration
Rolled out proprietary AI-assisted reporting and content briefing workflows, cutting time-to-report by 60% while improving depth of insight. Team grows to 26. Average client ROAS reaches 3.8×.
Record growth & 420th campaign
Launched our 420th campaign. 94% client retention rate recorded over a 12-month rolling window. Expanded into German-language markets. Kyiv office on Sportyvna Square fully renovated and reopened.
The team
Specialists, not generalists
Our 26-person team is structured around disciplines — SEO, paid media, content, social, analytics. The person running your account is genuinely expert in that channel. Each client has a dedicated strategist as a single point of contact, supported by the relevant channel leads.
Maksym Kovalenko
Co-Founder & CEO
9 years in performance marketing; former head of digital at a FMCG group. Architects growth strategy for key accounts.
Iryna Shevchuk
Co-Founder & Head of Strategy
Google-certified strategist. Leads client onboarding, funnel design and quarterly growth reviews.
Oleh Zaporozhets
Head of SEO
Technical SEO specialist with 7 years' experience. Led 30+ site migrations and manages a team of 6 content and link-building specialists.
Natalia Kravets
Head of Paid Media
Google Ads and Meta Blueprint certified. Manages over ₴2M in monthly ad spend across e-commerce and B2B accounts.
Vitaliy Petrenko
Head of Content
Former editor at a top-5 Ukrainian digital publication. Leads a team of 5 writers producing SEO content and brand copy in Ukrainian, Russian and English.
Anastasia Holovatа
Head of Social & Influencer
Managed social channels for two of Ukraine's top retail brands before joining NorthStar. Oversees a team of 4 community managers and 2 creative leads.
Denys Savchenko
Head of Analytics & CRO
Certified GA4 and Looker Studio specialist. Designed analytics infrastructure for 80+ client accounts. Previously a senior analyst at a Kyiv fintech startup.
Oksana Marchenko
Client Success Director
Dedicated to client retention and satisfaction. Manages onboarding, monthly reviews and escalations. Directly responsible for our 94% retention rate.
What we value
Four principles that drive everything we do
Accountability
We set KPIs at the start and we are judged by them. If a channel is not performing, we say so and fix it — not hide it in a slide.
Curiosity
The digital landscape changes constantly. We invest in learning, testing and staying ahead so our clients benefit from what's working now, not a year ago.
Transparency
You have access to every account, every dashboard, every invoice. We write reports that tell the truth, even when the numbers are uncomfortable.
Collaboration
The best results come from deep partnership with a client's team. We work alongside you, share knowledge freely and treat your goals as our own.
Data over opinion
We test before we scale. Decisions about budget, channels and creative are settled by clean analytics and experiments, not by who speaks loudest.
Craft
From an ad headline to a GA4 event map, the details decide the result. We sweat them — because half-measures quietly cost our clients money.
Our mission
To make digital marketing a reliable growth engine — not a gamble
Too many businesses treat digital marketing as a black box. We exist to change that — by building transparent, data-driven systems that connect every campaign action to a business outcome, and by being honest when something is not working.
Join us
We hire slowly and train obsessively
The quality of our team is the quality of your results. If you are a senior digital specialist who wants to do the best work of your career inside a team that genuinely cares — we'd like to hear from you.